Press Releases

Everybody Loves Betty White! Golden Girl Tops InterMedia Entertainment® Q2 2014 IME Star Index® Rankings

Betty White

Forget the glamour girls–Betty White has all of them beat! By taking the top slot in the Q2 2014 IME Star Index®, Betty showed that age can indeed stand before beauty.

The top women following her on the list were Sandra Bullock, Jennifer Aniston and Jennifer Lopez.

“Betty White’s staying power is a marvel of the entertainment business; she has proven herself to be a highly-effective celebrity spokesperson—one whose sense of humor and disarming charm seem to only strengthen her trustworthiness and influence with people of both genders and all ages,“ says Rob Levy, President of InterMedia Entertainment®.

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Sandra Bullock Rockets to Number 1 in InterMedia Entertainment® Q1 2014 IME Star Index® Rankings

Sandra Bullock

Clearly, Sandra Bullock is on top of the world following her critically acclaimed performance in Gravity, the box office smash that just won seven Oscars.

Bullock now also ranks as Hollywood’s highest paid actress, but that’s not the only list that the versatile actress now heads; in the latest InterMedia Entertainment IME Star Index®, Bullock rocketed to the top overall ranking on the list, which measures the direct response marketability of celebrities across a wide berth of advertising categories.

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InterMedia Entertainment® Signs ‘N Sync’s Joey Fatone and DYI Expert Bob Vila for Client Ad Campaigns

Bob Vila and Joey Fatone

InterMedia Entertainment® has secured two high-profile personalities for advertising campaigns for major brands. The company has landed ’N Sync’s Joey Fatone for Bosley Hair Restoration and DYI TV guru Bob Vila for Telebrands.

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Gabby Reece, Volleyball and Fitness Icon, Services Deal with KOWA’s NutriDiet® in Association with InterMedia Entertainment®

Few women today personify that classic robust, wholesome, athletic beauty that bespeaks a healthy lifestyle more than pro volleyball and fitness icon Gabrielle Reece — and thanks to a collaboration with InterMedia Entertainment®, she will soon be seen nationwide as the new spokesperson for KOWA’s NutriDiet® dietary supplement.

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