Jan 31, 2014
The Quarterly Report
InterMedia Entertainment (IME) designed the DR Star Index® to capture and track rapidly shifting consumer sentiment concerning celebrities in a media-saturated and celebrity-obsessed society. IME conducts this primary consumer research on a quarterly basis to ensure that the index is reflective of current media trends and consumer attitudes. In the latest update of the DR Star Index, we dissect the factors that determine the winners, the losers, and those in-between.